COVID-19 Second Wave Survival: How to Prepare for Another Business Shutdown?

On an estimate, the COVID-19 global pandemic has led to the permanent closing of at least a hundred thousand small-time businesses. And the way it is going, and even considering the stats, it is evident that it is not ending any soon. We all are waiting for the COVID-19 pandemic to come to an end. But, it also looks like we are becoming habituated to recent ways, use and recommend online applications, hiring remote app developers for business, and thus helping with COVID-19 second wave survival.

Many companies are reopening after a long break, but not with the same functioning capacity before the lockdown. Even though the scale decreases, a second-wave can put us all down to where we were earlier. This is why being highly cautious is the only option. So, it is crucial to have a plan-B ready if we get hit by another wave. Thus, here is how you can prepare for another business shutdown considering the second wave of COVID-19.

What is the Current Situation Due to Coronavirus?

Coronavirus

While I am penning it down, according to COVID-19 stats, it looks like we are away far from the dawn. Around 60-70 thousand new cases are emerging in the USA every day. It is not that every place has been hit the same because it is high in some areas, and it is low in other places. States like CA and NY have a high number of daily cases.

If we consider these statistics, we all will likely witness another mandatory business closure on a large scale. Thus, business owners, especially small business owners, have to be ready for anything. According to a study, it seems like most small business owners are optimistic and are looking forward.

Out of the businesses that shut down earlier, 69% have reopened their business. But, 65% still worry that they may have to shut things down again due to the second COVID wave. This time the closure may even be permanent. 31% of small business people have not taken any steps to be ready for a second closure. Surprisingly, out of those people who don’t think there will be a second shutdown, 45% are not ready for a second closure itself.

coronavirus-impact-industry

Source: CNBC

Citizens need to realize that not only is the second-wave threat real and possible, but it is lingering around our necks. Hoping for the best is a good thing, but one shouldn’t neglect to prepare for the worst. So, here are some approaches for you to be in full preparation for a second shutdown if it occurs.

1. Save Money, Build Reserves

save-money-build-reserves

There are high chances of your cash flow interruption in a business, and there is a more significant increase in the opportunity since the COVID-19 pandemic. In such reserves, money reserves will be of great help to you. During the first lockdown, many small-time businesses noticed that they only had enough cash that would help their business survive two weeks. Therefore, you should build your cash reserves to be ready for another COVID-19 wave.

2. Reduce Expenses

Reduce-Expenses

Indeed, many small businesses are already operating cautiously and not spending too much. As a business owner, you must ensure no fat in the budget and run as lean as possible. When you reduce expenses, it will help you save money and build up cash reserves.

Furthermore, build a plan in case of a crisis. In such cases, what would your total expense be if you suspend your business operations? And how much funds would you need to cover the costs in such situations? All in all, prioritizing spending only on urgent needs is the ideal way to save money.

3. Relief Funds

Relief-Fund

Many small business people have taken advantage of relief funds in the US. There are many measures like the Paycheck Protection Program and the Small Business Admin’s Economic Injury Disaster Loan, which proves to be beneficial in the long run. There are numerous such programs available. You can get it through the local, state, or national government, and even private or non-profit organizations.

4. Find Different Sources of Income

Sources-of-Income

You are highly lucky if your business has an alternate stream of revenue during the pandemic. Thus, it would help if you consider investing in that stream’s growth because things are not going to change soon. And for those who do not have an alternative, it is high time you start searching for other options. Customers are always in need of something; you should plan about the different approaches you can take to fulfill them like creating an app like Amazon, fantasy apps like Dream11, etc.

Brands have a customer base. They need a little tweaking to get back in touch with their clientele wherever they are. For instance, you can start with online sales. It is what customers are resorting to during the global pandemic period. Or if you have a restaurant, you can focus more on takeouts and no-contact deliveries. These ways are more in demand and can help you get back to normal easily with passing time. Similarly, you can find out new ways for your business. You need to be creative and patient enough to find the ideal methods.

5. Remote Work

Remote-Work

Remote work has become the most vital thing for almost all businesses in the pandemic. The companies that can operate effectively from a distance have suffered minimum losses. So, if you transitioned your business into a remote approach, you should consider making it permanent. If that is not the case, or if switching to remote work was difficult for you, you should evaluate where things went wrong and try to fix things.

Most businesses shifted in one way or another from traditional to online during the first few months of the lockdown. It is now time to see what helps and what doesn’t in the period. You should consider putting the things that work into effect and discard the things that did not. This investment will mainly help and determine whether the business will be continuing or closing down.

6. Be in Touch with your Employees and Clientele

Employees-and-Clientele

It is essential to keep your employees and customers filled in with your operations’ details and plans. It is necessary, but even your clients and employees look up to your business for support at difficult times. You should be able to help them out in the most convenient way.

Two things are highly crucial for a business: A disaster management plan and a crisis team to execute the plan. And companies can only make it happen successfully with the help of proper communication. Thus, businesses must communicate with their employees and clientele regularly.

And no matter what your scenario is, you must put up a backup plan in order even if there is no high risk of a second-wave closure in your area. If you have a plan in order, it will always be beneficial to prepare you in advance for any natural disaster or any such things in the future.

What is the Effect of the Global COVID-19 Outbreak on Small or Startup Businesses?

Since the start of the outbreak, it was quite clear that COVID-19 will severely impact small businesses. It affected to the extent that many bright entrepreneurs had to close their doors for once and for all.

According to a survey back in March, when the whole situation was new, it was found out that around 37% of small businesses wouldn’t be able to survive the pandemic even for a month. Companies won’t be able to last if they do not have assistance. Furthermore, 24% of small businesses were able to manage for a minimum of two months.

Additional findings were that the biggest hurdle to overcome the pandemic was the cash flow. On average, businesses with a monthly expense of 10 thousand USD only had cash that could keep them above the water for two weeks. That is if they do not have any guidance. All in all, cash flow directly impacts a company’s optimism considering its ability to survive the pandemic.

A majority of businesses were already expecting the shutdown to end by the mid of June. While some companies are running again as of now, some are about to start within some days. At the same time, some businesses have made up their mind to go out of business for good.

How Many Businesses Died Out Due to COVID-19?

It is relatively challenging to point out the exact number of businesses that shut down. Anyhow, on the estimate, nearly one hundred thousand small businesses are non-functioning due to COVID-19. It also differs from sector to sector. For instance, hotels have been severely impacted. As of now, approximately sixteen thousand bars and restaurants have shut down once and for all. There is also a drastic incline in unemployment. In the USA, there were around 6.2 unemployed people in Feb 2020. In May, the number went up to a whopping 20 million.

Conclusion

One thing to learn from the global pandemic is that small businesses must be ready to face an unexpected situation. Furthermore, entrepreneurs need to be very careful with the preparation because it decides whether your business will survive the pandemic or shut down for good.

Remote developers HIRE NOW!

Step by Step Guide to Hire Game Developer in 2021

You’ve come to the ideal place if you want guidance to become an app developer to create games, and after you read till the end, and you will be able to improve your game programming skill set with ease. Unless they have no wish to code, being a game developer is the dream job of many gaming fans. In reality, becoming a game developer is simple in some places and difficult in others. Anyhow, programming languages are a must.

To develop a game takes years of work. You will have to put in many late nights and spend endless hours on coding and concept creation for the game. But the result is always fruitful, and a game developer is a prestigious job. Not only will you be doing what you love the most, but you will also be getting paid decently for it.

How to become a game developer in 2021?

Play with a purpose

 The most vital step to master something is to approach it with interest, have a goal, and improvise as you go ahead. For example, if you wish to become a great dancer, watch some great dancers first. If you want to become a great cricketer, watch how the great cricket legends play first.

Likewise, if you’re going to develop a great game, play some fantastic video games. Not for fun; play with an observant mind. Observe the concepts, play mindfully, and realize why the developer took those steps. Try studying it, and try to improvise as a student.

Become a part of the community

One of the best benefits of living in an era where everything is digital is that we can be in constant touch with anyone. So, you can get in touch with people who share the same passion for video games as yours. A gaming community has numerous such people who have a knack for video games but live in different parts of the world. You wouldn’t have been able to do the same thing if it was a few decades ago, thus, make the most out of it.

By becoming a part of a gaming community, you will get to know various things. You will have a better knowledge of what gamers like or dislike, their preferences, and many such things. And you need to take these things into serious consideration because they will be your audience in the future.

You can also meet people who want to become a game developer, and maybe you can even partner with them and start your venture in the future. Many people in game development are usually a part of such communities, so you may even get to know about job offers. Although you won’t get jobs directly, it can be a good opening.

Have a plan

It is a relatively challenging subject. Therefore, if you go without a plan, it can turn out to be a nightmare for you. So, start by deciding what your final goal is? What type of game do you exactly want to develop? Then you can start by considering the following factors.

Gaming Engine

You build a game on a gaming engine, which is a framework. There are numerous gaming engines out there. A gaming engine takes care of the inputs, AI, physics, and similar factors, saving you time, so you don’t have to code from scratch. You can go for gaming engines like Unity, Unreal, and Cry. These are among the finest gaming engines in the world, and you will learn a lot from them.

Programming Languages

The programming language you opt for will vary according to the gaming engine you choose. For example, if you go for the Unity Engine, you will have to know C#. Similarly, if you go for Unreal or Cry, you have to know C++.

C++ is a stricter language than C#, which poses to be a problem for novice learners. Therefore, it will be a good idea to start learning C# first and play with Unity engines. Once you know how to become a game developer, you will have to learn the C++ language because C++ is game development’s industry-standard language.

Set Short-Term Goals      

It is important to set smaller goals that you keep on achieving. Splitting a big journey into small milestones is an excellent way to make your way to the top.        

Get going without wasting time     

You won’t ever be able to embark on the journey if you are waiting for the condition to be ideal. Thus, if the question is when to start learning to become a game developer, the answer is to start now. There are various courses, free and paid, for you to enroll. If it is final, start learning the programming language, or start with the development right now.

While you are learning game development, you will come across certain concepts that might look of no use. But you will be making a big mistake if you ignore them. Every small function in a gaming engine has some meaning to it, and it comes to use at some point in time in the future. There is a reason why programmers spent hours coding things into the gaming engine for you to use it.          

Find a development team, or become a part of one     

If you want to be a game developer, just using gaming engines won’t bring you anywhere near your goal. If you want to do it all alone, you also have to do the following things:

  • Animator
  • Composer
  • Illustrator
  • Writer
  • Marketer
  • VFX Expert

And becoming all these things will take you an extended amount of time, way more than you expect. Therefore, game development is more of a team job. If you are a part of a community, you will be able to form a team from there. If not that, you can at least join a team if your expertise is of need.

Game developer FAQ

What is a video game developer?       

A software developer who is proficient in developing video games is a video game developer. The development of video games is the process and concepts of creating video games.

What does a game developer do?      

Game developers mostly work in teams. They design, plan, and make video games for PCs, smartphones, or different gaming consoles like PlayStation or XBOX. Their job includes making visual content for a game and coding to execute all the game features with its functionality.        

What are the earnings of a game developer?        

A game developer’s earnings have a lot to do with their experience and their place of employment. The starting salary can easily be around 15 thousand to 40 thousand in India. It also depends on how the recruiters see you. You can get a starting salary of 4-6.5 lakhs per annum in India in companies like Ubisoft and Sony.      

What is the popularity of the games?          

Games were popular for a long time, but since the onset of smartphones and tablets, games’ popularity has gone to a whole new level: The mobile gaming sector. The global gaming market is supposed to reach a value of around 160 billion USD by the end of 2020. Similarly, the revenue of the mobile gaming industry in the US alone is around 63 billion USD.

What is the best software for game development on Android?        

The best and most prominent software for game development is Android Studio. Not only can you create games with it, but you can even create other apps with Android Studio. Anyhow, you must be proficient in C++ and Java for knowing your way through the Android Studio. You can use these tools to design multiplayer games for Android.

  • Juego Studios
  • Unity 3D
  • Flash
  • Marmalade
  • Cry Engine
  • cocos2dx     

Which is better software to develop a multiplayer game? Java or Unity?         

It largely depends on the game you wish to develop. All in all, Unity 2D and 3D has a bigger market for game development. You can get better game tools on Unity than Java. Similarly, users have to create many things by themselves while using Java.           

Which is a better platform for cross-platform development on mobile? React Native, Xamarin, or Flutter?         

Out of all the above, React Native is the best for cross-platform development. It is effortless to use and navigate.  

Which are the leading Android frameworks?     

Android has a humongous market, and many people choose Android because it can run on various mobile phones and supports thousands of apps. So the best Android development frameworks are:

  • Ionic
  • Corona SDK
  • AppsBuilder
  • React Native           

How are native apps different from hybrid apps?        

A native app is for a single OS, for example, an app that only runs on Android or an app that only runs on iOS. Similarly, a hybrid app does include a certain amount of native code in it, but it also depends on programming languages that every OS can understand.      

What is the process of the development of a game?       

You should know these things before becoming app developer for games. It mostly divides into three parts, which are as follows:

Pre-production: In pre-production, things like the storyline, concept, theme, architectural design, and preparation of the project plan are taken into account.

Production: In production, things like design, development, and testing are taken into account.

Post-production: Post-production usually involves the deployment of the game and maintenance of it.    

How can you differentiate between video game design and development? 

It might look the same, but game design and game development have two different career paths. The game design includes the creation of newer concepts, mechanics, and story lines in the game.

In contrast, game development includes the game’s overall creation, from the programming to the animation. It is more like how the driver of a truck and the engineer building the truck is different. Both work hand-in-hand, and the presence of both of them are highly essential for creating an ideal game.

How to become a Video Game Designer?

 

Just like game developers, game designers work with a team to produce games. Video game designers are the ones who create the characters, write the story line, and take care of the mechanics of the game. They can also write code with the help of their technical knowledge. Game designers work closely with game developers.

Here is how you can become a video game designer:

  • Become acquainted with video games
  • Complete your education and gain experience
  • Build a portfolio, apply for jobs, and start preparing for interviews

What are the tasks of a video game designer?

tasks of a video game designer

The following are some of the many roles of a video game designer:

  1. Developing and designing new concepts for a game
  2. Making use of special tools to draw, write, and plot their ideas
  3. Creating characters, finalizing themes, and writing the storyline for a game
  4. Collaborating with game developers to design mechanics and take care of similar concepts that enhance the overall storyline
  5. Pitching their ideas to their seniors
  6.  Making sure that their games meet the expectations of their recruiters regarding the quality and content of the game
  7. Checking the game if there are any bugs or other gameplay problems that may distort the experience of the gamers
  8. Approaching the marketing team for a consultation to create the ideal campaigns for new games

On average, how much does a video game designer earn?

Similar to a Fantasy Sports App game developer, the salary of a video game designer varies with experience, location, and employers. Undoubtedly, the salary will increase when they gain more experience and work on their skill set to make it better. Professionals and consultants who have their studios make a decent earning for themselves. The average salary of a video game designer in the US is around 10-11 USD per hour.

Conclusion

So, that was the step-by-step guide on becoming a game developer with a focus on the sidelining topics. Becoming a game developer requires time and patience. If you are passionate and patient enough, you will start seeing ideal results.

Hire a Perfect Game Developer Team

How To Create An Apple Developer Account For iOS Apps?

On the off chance that you are an individual or sole owner/single individual smarter apps business situated in the United States, follow these means to join up with the Apple Developer Program on your iPhone or iPad. Before you start, you’ll need an iPhone running iOS 12.4 or later and iPad 13.1 or later with a Touch ID, Passcode, or Face ID empowered.

Enrollment gives on a yearly premise as an auto-inexhaustible membership that consequently reestablishes until dropped. Your buy will utilize the installment strategies related to your iTunes and App Store account. If you have to use your association’s charge card, add it to the Apple ID that marks into the iTunes and App Store area of your gadget’s settings. That can be an alternate Apple ID than the one you use to select. You’ll get a receipt in your email and can resend the ticket to yourself using email whenever. You can drop your membership whenever in Settings, at any rate, one day before your yearly restoration date. Expenses paid for the participation year during which you drop are nonrefundable.

An Apple ID with two-factor confirmation turned on. The most recent rendition of the Apple Developer application is to sign in to iCloud on your device. The Apple Developer Program is the thing that enables you to make your application accessible on the App Store for iOS clients. Because of Apple’s rules and strategies, you needed to arrange your designer to represent your application to be distributed.

Because the application will exist under your record, the uplifting news is you will have more authority over it, and it will keep up your business’ marking on the App Store posting.

Note: If your application is for inside use, you’ll have to try out an Apple Developer Enterprise Account, and you’ll have to move up to our Business level arrangement. For more data on the most proficient method to join up with an Apple Developer Enterprise (Enterprise App Development) Account.

Starting with Xcode 7, Apple made it conceivable to sideload applications on the iPhone, iPad, and Apple TV utilizing a free Apple ID. Albeit a paid designer account is as yet needed to send applications to the App Store, clients wishing to sideload open source applications on an individual gadget can do as such without hardly lifting a finger. In this post, we’ll give you that it is so natural to make a free Apple designer account for sideloading applications utilizing Xcode.

Step by step Instructions to Make an Apple Developer Account 

Before we start, we should take note of the numerous applications in our framework, each application should house in its designer account.

Step 1: Go to Apple’s developer website and try to create an Apple ID if you already don’t have one and set up the two-factor authentication for your account.

Follow to https://developer.apple.com/

Then press on “Account” at the top edge of the webpage.

Then press on “Account” at the top edge of the webpage.

If you do not have an Apple ID, then you can start one by pressing on the “Create yours now” link followed to “Don’t have an Apple ID?”

Create Apple ID

That will take you through the way toward making an Apple ID, which will permit you to sign in to your Apple account once made. On the off chance that you, as of now, have an Apple ID made that you’d prefer to utilize, feel free to sign in with that Apple ID.

When you have made your Apple ID, you will likewise need to empower two-factor verification on it, which is a prerequisite by Apple for all Apple IDs. It’s most straightforward on the off chance that you have an Apple gadget that you can utilize, yet on the off chance that you don’t just contact Apple, and they’ll have the option to assist you with setting that up. You can follow the means in this article to set up two-factor confirmation.

Doing so now will help smooth out the remainder of the enlistment cycle.

Step 2: Click “Join the Apple Developer Program”

Join the Apple Developer Program

Once you’ve logged in or started a new Apple ID and logged in with it at https://developer.apple.com/, you’ll see a weblink with the name “Join the Apple Developer Program.”

Click “Join the Apple Developer Program”

That will take you to a page where Apple discloses to all of you about the engineering program. You can peruse this if you need it, yet you snap on the “Enroll” button once you prepare.

Click Enroll Button

That will take you to a page mentioning the two distinctive record types and what you require for everyone. These are the two unique sorts of Apple engineer accounts:

Individual:

An individual record considers a solitary essential login to make to the Apple iOS Developer Account. Likewise, the designer name that will be unveiled (on the App Store) will be your First and Last name. Pursue an individual record in particular if your application marks you as a person.

Company/Organization:

An organization/association account considers various client logins to be made and made do with differing consents abilities for each login. The engineering name that will unveil will be your organization or association’s name.

Trying out the right record or substance type is indispensably essential to getting your application submitted and endorsed by Apple. Not sure which record type to select? Everything comes down to what your application’s substance is for, and what it’s marking is set.

Not as innovative as his Iron Man suits, yet it carries out the responsibility, and everything in that application identified with him as a unique individual. At that point, he could select as a person. In any case, suppose he made an application for his organization Stark Enterprises or a beneficent association that he made. He’d need to select as a Company/Organization for that application since it’s made explicitly for his organization or association.

Selecting as a Company/Organization will require giving a Dun and Bradstreet number, which we will turn out later on.

Once you go through this information, press on “Start your enrollment.”

Start your enrollment

Step 3: Confirm that your email address, name, and Country location is correct, then select the type of account that you’re enrolling as

Next, you’ll approach to check your email address, name, and nation area. At that point, select the record (or element type) that you will enlist.

Confirm that your email address

Keep in mind, remember what your application intended. On the off chance that your application was constructed and marked for you as an individual, you can enlist as a person. If your application manufacture and kept to your organization or association, at that point, you should select as a Company/Organization. To do as such, you should give a Dun and Bradstreet (DUNS) number. On the off chance that you’re dubious concerning whether your business has a DUNS number, at that point, you can verify here.

If you don’t have a DUNS number yet, it is allowed to get one, and you can acquire one at this page. The way toward getting one regular takes a little while. If you need assistance with obtaining a DUNS number, you can follow the means discovered here. That page likewise has directions for associations outside of the United States.

When you have a DUNS number, you can give it to Apple during the Apple enlistment cycle.

Step 4: Update your contact information and follow through the terms and conditions at the bottom of the webpage.

In the next following screen, you’ll ask to for your Individual Account:complete the personal information After that, you’ll approach to peruse the Apple engineer account understanding. Peruse this at that point, check the checkbox affirming that you’ve understood it, and snap Continue.

 

check the checkbox affirming

Step 5: Verify your account information then click “Continue.”

When you have perused Apple’s Developer Program License Agreement and clicked proceed with you’ll be approached to confirm your record data; when you’ve done this, snap Continue.

Step 6: Decide if you want Automatic Renewal.

Next, you’ll be brought to a screen disclosing how much the enlistment charge will cost and its length. You’ll likewise have the alternative to empower programmed restoration, which will support you if you’d prefer not to stress over recharging your arrangement every year. Feel free to check the container on the off chance that you’d like to empower this (you can generally debilitate it later). At that point, click Purchase to move paying your designer account.

Decide if you want Automatic Renewal

Step 7: On the next page, sign in your Apple ID.


On the next page, sign in your Apple ID
Step 8: Fill in your complete information, and then press Continue to finalize your payment. 

finalize your payment

Step 9: Fill the rest of the information on proceeding screens

Inside 24 hours, Apple ought to send you an email affirming that your Apple Developer Account has to be made effectively.

Step 10: Upgrade your plan in our system

After you have made your Apple designer account and have finished your enlistment in the program, return to our framework to update your application to one of our paid plans. You can do as such by tapping on the catch close to your application’s name in the upper right-hand corner of the application dashboard.

Upgrade your plan in our system

Step 11: Enter in your app’s details in the Publishing Information section of the app dashboard

Since you have moved up to one of our paid plans and have set up your Apple engineer account, in the App Dashboard, go to Settings – > Publishing Info and round out the Apple-specific data application.

IMPORTANT NOTE:

To distribute your iTunes account for your sake, we will require full admittance to your engineer account. In that capacity, we need YOUR username and secret word for your designer account. Right now, there is certifiably not a different client consent setting that will permit us to distribute for your benefit thoroughly. Along these lines, if it’s not too much trouble, make sure to send us your accreditations once you have complete arrangement of your record. You can become familiar with what data is required in the Publishing Information page here.

When you have sent your application off to our distributing group to submit to Apple and Google, you’ll have to contact us at support. So we can set up a period for our distributing group to call and acquire the two-factor confirmation code that is created when we attempt to get to your record. This is because of the necessity by Apple that everything Apple engineer accounts require to have two-factor confirmation empowered in them. When we approach your form, we’ll have the option to present the application for you.

Read Also: Pros and Cons of Hiring an Indian App Developer

What are some tricks you should know about them?

Pro Tip: You might be eligible to waive Apple’s enrollment fee

Charitable associations, authorize instructive organizations, and government elements situated in the United States that will appropriate just free applications on the App Store can demand to have their yearly participation charge deferred. Snap here for more data and to check whether you qualify.

Note: In request to be qualified, you should furnish Apple with a DUNS number.

Master Tip: You can have various applications under your record

You can have various applications under your record as long as they should apply legitimately to your business. They are not the equivalent in nature or plan. Stick to Apple’s terms and rules.

If you enlisted through the Apple Developer application, your enrollment would consequently reestablish as an auto-inexhaustible membership. The default installment technique related to your iTunes and App Store record will utilize. On the off chance that you have to use your association’s charge card, add it to the Apple ID that marks into the iTunes and App Store segment of your gadget’s settings. That can be an alternate Apple ID than the one used to select.

 

 

Cancelling and Resubscribing

You can drop your membership whenever and hold admittance to participation benefits until your enrollment’s lapse date, which you can see in the Account tab in the Apple Developer application. If you drop your membership and need to resubscribe, you can do it whenever, for as long as one year after your enrollment termination date.  If you enlisted through the Apple Developer site, restoring your enrollment through the Apple Developer application isn’t upheld.

Why a Business Should Invest in Indian Mobile Apps Development

Evolving consumer behavior makes it necessary for the business to constantly change their strategy. This is why more and more businesses are turning towards mobile apps for catering to a greater number of audiences. All businesses operate with the main aim of imparting a competitive edge to their brand by offering a holistic experience to the end-users and mobile apps can serve as the best way of attaining the same.

While some businesses are not very confident about mobile applications, it is impossible to ignore the popularity of mobile apps in the totality given its ability to create an experience-driven and engaging environment. Today we are going to base around discussion on the importance of mobile app development for modern businesses and how Indian app developers can help them with the same.

Maximum Visibility

Mobile apps help in providing global exposure to businesses. Your potential customers will get to see the business logo every now and then which will keep updated about the products and services offered by you. As your brand engagement increases over time, businesses are able to offer more unique features to end-users. Compared to a web portal, mobile apps offer customers more convenient browsing experience. Here they can shop and interact easily while accessing all the requisite information with the simple click of a button. An added level of engagement also increases the chances of potential conversions which ultimately adds up to your revenue exchequer.

Tailor-Made Services

Business houses often rely on mobile apps for collecting useful data from their customers such as their recent searches, purchases, etc. On being subjected to proper analysis, this can provide valuable insights on the type of services a potential customer might require. As a result, the customers become more inclined towards your brand.

Also Read: Future of Mobile App Trends (IoT, AR, VR, Big Data, Blockchain, PWA, iBeacon, Talend) 2020

Businesses can even personalize their communication with customers by leveraging on information obtained from the user profile. This helps in engaging the customers on an individual level on a real-time basis and is very important in the highly competitive world of modern times where 70% of users expect personalised services. Businesses can facilitate direct interactions with consumers via push notifications. App-specific features such as brands and geolocation help in making the product and service seem more relevant and attractive to end-users for offering better user experience and fostering the stronger brand relationship.

Stronger Brand Endorsement

All businesses strive towards the creation of good brand reputation and mobile apps can help out with the same. Modern-day customers rarely buy anything without reading the product reviews. Thus, the existing set of reviews can have a big role to play in facilitating your brand ahead of the global audience. Mobile apps help in sending out information regarding deals, promotions, offers and latest product additions which make customers more inclined towards your brand.

The Indian app developers also help in creating an environment where businesses can interact regularly with the target market for gathering more trust and loyalty. The purchase intention of the customers also increases coupled with frequent interactions with the brand making mobile apps an extremely effective means of brand building and promotion.

Mobile Commerce

The sudden boom in technology has brought about a paradigm shift in the way of conducting business. This is why brick and mortar stores are being increasingly replaced by digital marketplaces. Although we rarely carry our laptops along, smartphones are a constant companion which helps us in getting through the entire day. This has also added impetus to mobile commerce as more and more people are opting for this medium to complete their payments. Indian app developers are trying to come up with secure online wallets to foster the same.

Read More: How to Develop Smarter Business Apps with AI?

Staying Competitive

Evolving consumer behaviour can be seen increasing the competition level of the market. In such a scenario, a mobile app can help business houses in creating a strong presence in their particular industry. The visually appealing environment offered by mobile apps helps them in standing out from the crowd and creating a niche for themselves. Maybe this is why 96% of the top 50 UK brands and 94% of the top 50 USA brands have opened up to the massive possibilities of mobile apps. After all, an online presence can have a big role to play in increasing the viability of your business.

Read More – 6 Reasons Why Converting Website into an App is Better in 2020

These apps are successful in attracting fresh audience while retaining the old ones as they get guaranteed about the authenticity of your brand. 70% of purchases are positively influenced alone by the customer’s experience and this gets a positive boost via mobile apps. An increasing level of customer satisfaction is bound to leave a positive impact on the sales figures.

Add To The Revenue Count

Indian app developers are being increasingly demanded as mobile apps offer brands with the opportunity to ring in more revenue. As the purchase process gets more streamlined and simpler, the customer experience improves drastically for positively impacting the sales figures. Some popular app monetisation strategies are freemium, paid app, in-app purchases and in-app advertising.

Proper Communication

Mobile apps help in building a strong feedback system wherein customers can easily voice their opinions about evident loopholes and what they like best about the product or service. This easy channel helps brands in remodelling their offerings as per customer requirements to improve the overall user experience. You can take the example of a help desk or messaging feature within the app which establishes easy communication channels with the end-users so that they can sort out all queries, complaints and even compliments. This removes the communication gap and ensures that businesses do not have to invest further for gaining the proper feedback.

Also Read: Top 10 Technical Specifications Of Flutter Mobile App Development Services

Conclusion

While mobile web is helpful in increasing traffic, mobile apps help with the retention of customers by building a stronger relationship. Significant marketing opportunities are missed when businesses lack a proper mobile presence. The number of mobile app downloads is estimated to reach record heights by the end of 2020. The mobile-friendly 21st century has increased the dependency of people on their mobile phones.

From waking up in the morning to going to sleep, we tend to use mobile phones a lot. Official reports have suggested that every individual spends about 4 hours on a daily basis browsing their smartphones. Even their day starts by browsing through the social media feeds and maybe looking at their daily list of appointments before reaching out for bed tea. In such a scenario, it is only natural for businesses to come up with appealing and interactive mobile apps for ringing in maximum profits.

Power of A/B Testing for Improved Mobile and Web App Results

If you are an owner of a successful app and desiring to redesign it. You may have several desired goals rather than redesigning it, like improving the application’s UX experience and switching to modern technology. But how will you know if the changes will be adopted by the audience warm-heartedly or not? The answer is A/B testing.

But are you capable of conducting A/B testing? If not, you can hire Indian App developers who will help you from preparing to conducting A/B testing and suggest the best updates for the improvement of your mobile and web app.

What is A/B Testing?

A/B testing or split testing is a marketing experiment to find out which variation (out of two or more) of the same feature or interface element is more appreciated by the users. In other words, you can understand A/B testing as an experiment wherein you show version A of a new feature or design to one of half of your audience, and version B to another half to determine which performs better.

There are two types of A/B test, you can conduct in order to increase the conversion rate of your website.

User Experience Test:

Suppose, you want to see how people will react if a certain call-to-action (CTA) button position is shifted from sidebar to the top of your homepage. Will it turn into an improved clickthrough rate?

To A/B test this theory, an alternative web page will be created with CTA placement change. And then you will compare both these designs by showing each of them to a predetermined share of the visiting audience. The audience share will be ideal for both versions. The existing design or version A is the “control” while the newly developed design with CTA placement change is Version B or the “challenger” for the A/B test.

CTA A/B Test

Design Test:

In this scenario, you will test to see the change in conversion rate by changing the colour of your call-to-action (CTA) button.

To A/B test this theory, you would design an alternative CTA button draped in different colour controlling the same landing page. Suppose your existing CTA button’s colour is red in your marketing content and your variation green colour receives a better response in the A/B test. Therefore, changing your CTA button colour from red to green turned beneficial for you.

What are the Benefits of A/B Testing?

The A/B tests help marketers and business owners in eliminating uncertainty about making decisions for their mobile apps and web software. This way they can try out ideas hovering in their mind and tests them based on data from reports. The A/B testing is a platform where you can check the viability of your idea and user’s responses accordingly. Given below are some more benefits of split testing.

You can test updates before implementing them permanently for everyone. This helps in managing risks and saving money.

  • You can improve the KPIs of your business.
  • Gets an idea for improving the user interface, user experience, and content.
  • Get to know the actual behavior and responses of users for new designs and features.

How to run an effective A/B testing for mobile apps and web software?

You can conduct A/B testing either on the app or on the app store page. However, in this post, we will focus on in-app content.

Analyze your app data before starting split testing

All the major names like Google, Facebook, and Netflix perform A/B testing regularly. For which, they utilize enough data to get reliable results. You can estimate success for your A/B test only with proper metrics.

Analyze your app data before starting split testing

 

Conversion rate- The percentage of users completed a goal in your app, whether to make a purchase or subscribe, etc.

Retention rate- It is the percentage of those users who are making purchases regularly and paying for a subscription in your app. It is calculated as an average as on a half-yearly or yearly basis.

Churn rate- it can be elaborated as the number of users has stopped using your services or buying anything from your app over a given period.

Active users- It is the number of unique users who use your app on a daily or monthly basis. Such users translate into daily active users and monthly active users.

Daily sessions: These are numbers that show how many times an active user opens your app in a single day.

An insight into average metrics can give you a good starting point for your industry. But for a longer run, you should set your benchmarks for success based on your industry standards.

This way, you will be able to find new ways to improve your app and get more satisfactory results.

Go with the A/B testing flow

It’s possible when you are collecting important data for A/B testing of your mobile apps and web apps. You will encounter several updates to make to the multiple parts of your app and redesign it as well. And this will crave you to perform testing on all of them but we recommend not to do so. Because, if you perform A/B testing on several elements at a time, you will not be able to find which of them will drive you the desired results. Therefore, performing spilt tests one by one is a better approach, which will help measure the accurate influence of every single update. Let’s move to the phase where you will learn how to A/B test your mobile application or a web app.

Prioritize elements

First and foremost create a priority list of elements for A/B testing based on the benefits you get from them and the problems they will solve. For example, if your landing page is confusing and you need to update the colour of buttons then you should start first with the onboarding page. Since in the very beginning it will cause difficulties to the users.

Also Read: How to Become a Web Developer?

Affirm your hypothesis

The hypothesis is an idea of what elements you will test to get the desired results. So it is necessary to affirm first what you want to split the test. You can test any changes for improving metrics and creating a better user experience. To do so, you need to set a goal first. Like you want to boost your retention rate to 35%.

Decide on segment and time duration

You must be wondering, how you can ensure the accuracy of the test results? To do so, you have to calculate the number of users and the duration of the test. Simply, you cannot do this manually. So there are several size calculators available in the market for free. You have to enter details like your current and desired conversion rates, number of variations, and number of daily users. And you will be provided with a recommended sample of users and test duration.

Create variables

To test the hypothesis, content is necessary and you can perform a single split test using several variations. However, more variations require more users. So, check on its own as for a 20% conversion rate, you will need 7200 users as suggested from the sample size calculator. But with the 4 variations, these user’s figures will manifold by two times. In case you don’t have that many users, you can be 100% sure of your test results.

Test multiple variables at the same time

Besides testing variables for the same part of your app at different times, try to test them at the same time. Because testing variables at different times can lead to insignificant results.

The timing of split testing can turn out to be an exception when you test the proper time to send push notification to your users.

Consider user feedback

Considering user feedback along with analytics data is the right approach to perform a well informed A/B test with desired results. Because better metrics also contain plenty of angry users. Ignoring them can easily misinterpret your A/B test outcome. So go hand in hand with analytics data and user feedback.

Report A/B test results and repeat

Once the A/B test gets completed, share test results with your team and users. It will let them know why the app is being updated. These results will inspire you for future results with new hypotheses, so you can conduct tests and arrange meetings regularly for the improvement of your app. If possible, draft a testing roadmap with detailed descriptions and repeat the A/B test flow all over again.

Final words

Preparing for conducting A/B testing or split testing, it is not that easy. But you should know that A/B testing plays a vital role in identifying where your app requires an update. Also, it helps business owners in making firm decisions with confirmed success which results in saving money and resources as well. We hope our guide of A/B testing for mobile and web apps will turn out fruitful to you.

Top Indian App Development Companies 2020

Turning out to be among one of the most favorable places to outsource projects, India is leading its way. There is no doubt that Indian app development companies are rated in the top development companies. If you also want to hire Indian app developers, you should go through the following article.

In 2016 Global Services Location Index (GSLI) India outperformed some of the major countries as an outsourcing destination. Some of the major countries were China, Malaysia, Brazil, Indonesia, Thailand, the Philippines, Mexico, Chile, and Poland.

There are so many factors that the Indian app developers address and parameters that assist them to deliver exceptional services. Like,

  • Labor Pool
  • Infrastructure
  • Quality
  • The business and political environment
  • Government support
  • Cultural Compatibility
  • Education System
  • Cost Advantage
  • English proficiency (to unlock language barriers)

Worldwide IT spending on enterprise software in the year 2019 was forecasted to be around $457 billion. Furthermore, it is expected to reach $ 560 billion by 2021.

What’s more exciting is the rise of the gaming industry. The updated tools and technology like AR/VR has transformed the games to the next level. The gaming apps in the year 2016, generated $ 50.4 billion as compared to non-gaming apps which were $ 11.5 billion annual revenue.

NASSCOM, India’s IT industry group expects IT exports growth by more than 14% in the coming year. The stats were driven as per the AAAS (anything-as-a-service), smart computing that connects systems with physical infrastructure, and growth in the SMB market.

Enterprise and startups always search for a reliable source or development partner around the globe. If they receive dedicated app development companies or developers offshore, they are even ready to outsource the project.

If you are new to the IT world and are searching for an app developer or outsourcing app development company, you can rely on the list.

List of Top App Developers in India

  1. OpenXcell

    openXcell
    Its a software and mobile app development company founded in the year 2008. The company has an office located in Ahemdabad in India and has an office in the US. They boast expertise in building software products, web, and mobile applications. The expert team strength of OpenXcell is 50+ and delivers high performance and scalable software products to different domains.

  2. The Ninehertz

    The Ninehertz
    One of the fast-growing Indian app development companies, Ninehertz is located in the Pink city. The company consists of more than 80+ expert web as well as app developers that are proficient in delivering exceptional software products and services. The company assists all kinds of domains from startups to large enterprises. Apart from India, the company’s corporate offices are located in the US too.

  3. Indian APP Developer

    Indian App Developer
    With over 11 years of experience, qualified as well as certified app developers assure to deliver robust code for client’s any kind of problems. They cover the android app development market in India and follow best in class approaches for the successful completion of the project. Indian App Developer has made use of a wide range of technology stack to different niche industries. This app development company has more than 200 dedicated professionals that have successfully delivered 1000+ projects in more the 450 countries worldwide.

  4. Konstant Infosolutions

    Konstant Infosolutions
    Another powerful app and web development company established in 2003, Konstant Info Solutions deliver innovative software products and app-related solutions. The team of 100+ employees has more than 14 years of expertise in providing satisfactory developmental services. They boast to deliver enterprise-level web development, custom app development, cloud solutions and many more.

  5. Intellectsoft


    A digital platform that aspires to provide a cutting-edge engineering solution for startups, mid-sized to large enterprises. A software development firm that assists in digital transformation and consultancy to untangle the complex issues of the clients. They boast being a reliable software engineering partner for world-class brands in their digital evolution journey. Since 2007, Intellect has leveraged its 10 years of experience to build secure, practical and solid custom enterprise solutions.

    Read More: How to Develop Smarter Business Apps with AI?

  6. Appinventiv

    appinventiv
    Located in India and USA, Appinventive delivers mobile application development solutions for startups to Fortune 500 companies. The company proudly delivers end-to-end mobility solutions inclusive of designing, development, testing, and maintenance. With a team size of more than 250 employees, since its establishment in 2008, Appinventive has built more than 300 iOS, Android and Windows mobile apps.

  7. Octal IT Solutions

    Octal
    Since its inception, Octal has been awarded many times for its deep insights into the business and delivering the adept solution. Their method of intervening client’s ideas with their experience brings out quality products. Their dedication and vision to deliver the best have allowed them to develop 500+ apps for startups & Fortune 500 companies. With 100+ skilled professionals, Octal follows Agile methodology from designing to development to deliver niche solutions.

  8. WorldIndia

    worldindia
    A software product development company that offers a comprehensive suite of value-added IT services. World India proffers top-notch web solutions from the past two decades. This app development company follows a full-cycle servicing that covers every aspect of web and app production and implementation which is essential to launch and grow a successful digital business. With more than 21 years of experience, WorldIndia has located offices in India as well as Virginia. They have been awarded India’s Most promising IT & Web solution provider.

  9. Prismetric

    Prismetric
    Assuring quality, Prismetric is a software product development company. Founded in the year 2008, Prismetric has its development centers in India, USA & Brazil. They deliver exceptional applications for iPhone, iPad and Android devices. With more than 80+ proficient and highly skilled team inclusive of designers and developers, Prismetric follows a vision to delight its customers with customized and end-to-end solutions.

  10. Dev Technosys

    DevTech
    Catering to the needs of clients using the latest technology to deliver award-winning services, Dev Technosys 100+ employees are engineered in functional custom software development. Founded in the year 2010, the company has been certified by NASSCOM. The company’s office resides in both India as well as Los Angeles, which constantly work on innovating and improving products and services for customer satisfaction.

These companies ensure 100% project success, committed to customer satisfaction and strictly adheres to the project timeline.

Read More: Key Points to Developing Mobile App Architecture

In the Nutshell –

Web and App Development services are being preferred by a multitude of companies worldwide. The competition is so strong that even the countries have been working hard to become the best App development company to deliver exceptional services.

Since time and the internet have considerably accelerated and transformed the way we connect with app and web development companies. You are not just restricted to onshore companies, rather can hire those firms that are cost-effective yet proficient.

Thus, Indian App development companies have topped the list of being cost-effective, meeting the deadlines and delivering exceptionally well after services. Do not consider our words, check stats for yourself: India’s software development growth rate is attributed to its population size which is 1.2 billion.