Month: February 2020

Key Points to Remember While Developing Mobile App Architecture

Things to consider before attempting mobile app architecture development

Good mobile app architecture is the foundation for the success of any web or mobile application. So it is necessary to ensure that every component in the mobile app architecture should be well-built. Because even a single mistake or smallest problem can hamper the quality of the final product.

Mobile app architecture or can say the skeleton of the program should be appropriate considering business requirements, user experience, and data layers. Any mistake or unavailability of an important element in app architecture can endanger the success of your project. The bigger the size of the application tends to increase complexity to build a high-quality architecture. Proper architecture would not only ensure the success of your mobile application but also will save time, resources and money in the future.

So if you are planning to build a mobile application for your business and want to hire Indian developer to stand out in the crowd. Don’t forget to adopt a proper mobile app architecture. This blog will tell all the important aspects you need to remember while developing a mobile app architecture.

Defining Mobile App Architecture

Defining Mobile App Architecture
Source: miraculoussoft.com

Mobile app architecture can be understood as a set of techniques and patterns that are required to follow to develop a well structured mobile application considering the client’s requirements and industry standards. Also, you need to consider procedures that work on wireless devices like smartphones and tablets, at the time while developing an architecture for your application. 

Mobile app architecture is a combination of multilayers of the following layers: –

  1. Presentation Layer: The presentation layers comprises UI components and UI process components. It takes care of how the application would appear to an end-user. While designing this layer, the developers should keep its target audience in mind so that the constructed infrastructure is compliant to it. In addition to this, aspects like fonts, color, themes, and others also play a defining role in the construction of the presentation layer.
  2. Business Layer: Business layer is the core of the mobile app because it mainly focuses on the business front. It comprises business entities, workflows, and business components and can easily be deployed on the backend server and user remotely with the help of mobile applications to reduce the load. It is because mobile devices have limited resources.
  3. Data Access Layer: Data Access layer consists of data access components, data utilities, and service agents. This layer fulfills all the related requirements of the application and ensures secure data transactions. It is important to design this layer because in the coming future it is expected to scale with the changes made to the business. On the other hand, this layer supports selecting the correct data format along with a strong validation technique. So that your app can be protected from the invalid data insertion. Cyber security also so important for a site, cyber security engineer can help in this very much.

Things to consider while developing mobile app architecture

Things to consider while developing mobile app architecture

1. Determining The Device Type

It is one of the important factors that should be considered before developing a mobile app architecture. Because there are a variety of smartphones available in the global market. However, the smartphone type is decided based on the platform or operating system it runs on. There are two highly popular smartphone categories and are different from each other. So it is crucial to decide which platform are you going to target then accordingly develop mobile app architecture. Other than this, we consider the following aspects while determining the :

  • CPU Characteristics
  • Memory
  • Storage Capacity
  • Screen Size & Resolution
  • Development Tool Framework’s availability

So these are the important factors considered while determining device type before choosing an appropriate mobile app architecture.

2. Think about Bandwidth Scenarios

Considering bandwidth before attempting a mobile app architecture is essential due to reasons because several times we face Scenarios like a low internet connection or no connectivity. So considering the bandwidth or the local area network of the demographic region or can say the region we are targeting for our audience, is mandatory. Because we see sometimes low internet speed makes users frustrated and eventually, they abandon the app. So it is necessary to take the worst possible network into account if you are all set for developing the mobile app architecture.

3. Go with an Optimal Navigation Method

App navigation plays a vital role in the success of a mobile application. So it is necessary to opt for an Optimal navigation method that can easily fulfill the requirements and priorities of customers.

The mobile app navigation has a good impact on user experience while working on it. So going with an Optimal navigation method is the right approach for the success of an application. These are a few navigation methods out of which you can select the optimal one according to your target audience.

  • Scroll view
  • Single view
  • Stacked navigation bar
  • Tab controller
  • Modular controller
  • Search-driven navigation
  • Gesture-based navigation

If you want to understand user requirements considering different scenarios, you must follow guidelines.

4. Design interactive and intuitive User Interface (UI)

For the success of an application, there should be an interactive and intuitive user interface. But it doesn’t mean you pour out all your creativity into it. You need to keep things simple so that users can simply interact with the application. So always follow the thumb rule while designing the user interface for an application. Because it supports designing of a highly interactive and intuitive UI.

5. Real-time Updates vs Push Notifications

Real-time updates and push notifications are also the factors that play a vital role in evaluating the success of a mobile app architecture. You have to select one based on your customers’ needs. Real-time updates, however, are an appealing feature but at the same time, it’s quite expensive at the development front. Also, it used to consume the phone’s battery and data. So decide appropriately.

Problems Arise Due to the Ignorance of Mobile App Architecture

The mobile app architecture is a mandatory step to follow if you want to develop a successful application. You can’t miss or make any mistake on this aspect as it is one of the primary steps in the design and development phase of the software. However, it is observed that developers sometimes overlook the concept of architecture due to negligence, rush, lack of experience and knowledge.

Read More: How to Develop Smarter Business Apps with AI?

These are a few problems you face if don’t opt for the right architecture

  • Application development and maintenance becomes tedious.
  • There’s a high possibility of making errors.
  • It’s become hard to read code.

Developing a mobile application without using the right architecture or design patterns causes difficulties in testing source code. Consequently, you will miss out on performing unit tests on the application’s key functionalities. It would result in difficulty while maintaining the application or software. For example, if there would be no regression control then refactoring or fixing bugs, etc. will be hard to handle. 

Developing software or application without architecture or design patterns can be understood as a building without foundation. Initially, the developers will experience speed in the process later on it will turn out to be a dead end. Doesn’t matter what’s the size and complexity of your project, if you want to get better results, it is mandatory to implement the right mobile application architecture.

Also Read: What is Sports Management Software?

How to Choose the Best App Architecture?

How to Choose the Best App Architecture?

Choosing the best mobile app architecture can do wonders for your project. But the question arises on how to choose an appropriate app architecture for your mobile app development. These are a few important tips that will help you choose a suitable app architecture.

  • If you don’t want to spend more on resources, you can opt for native app development. It not only offers interactive features but also availed apps with excellent performance.
  • If you want to serve cross-platform app development users for both the Android and iOS platforms, the native app development is a perfect choice.
  • We encourage you to follow the “develop once and run anywhere” approach i.e. you can try various options from mobile web app to a hybrid app or a cross-platform app.
  • If you want to attract more customers and avail them with your services, you can go with the combination of native app and web app for app development. The native app offers optimal user experience and increases your business visibility by reaching out to a wide range of audiences.

Conclusion

If you want to develop a successful mobile application, considering the best suited mobile app architecture is important. Because it is the backbone of any mobile app and offers applications with outstanding features, functionality and user experience.

Sometimes businesses won’t be able to decide which mobile app architecture or design pattern will be suitable according to their business. So, you can consult a leading Android or iPhone app development company in India or hire an Indian app developer to get suggestions, which will not only be beneficial for your mobile application but also will help in growing your business online visibility.

“Are you looking for Android or iPhone app development in India? Want to build an application that stands out in the crowd? You can hire Indian app developers for your mobile app development requisite”

6 Reasons Why Converting Website into an App is Better in 2020

In this digital world, everyone is dependent almost on their smartphones to perform their daily chores whether it is ordering food, booking a cab or performing banking transactions or other deeds. People prefer to access mobile apps to make use of products and services instead of visiting companies’ websites. And if go by the stats, the smartphone users count across the world would be around 6.1 billion by 2020. So it is already evident that where the majority of the audience is and having a mobile application for your business will keep you a step ahead of your competitors.

If you are planning to switch from a website to a mobile application, you can hire indian app developer, a prominent name in the app development companies in India.

Why Converting Website into an App

Besides the number of increasing smartphone users, there are several other reasons which advocate converting your website into an application. But here in this post, we are including 6 reasons you should consider switching from a website to an app.


1. Ease of Access Across Different Screen SizesEase of Access Across Different Screen Sizes

If we compare a website and mobile application, a mobile application can easily be accessed across different screen size devices. On the other hand, the website does not optimize as per the different screen sizes of smartphones. Also, finding a particular feature and service from the website became tedious for the user while using a smartphone. This, in turn, the user lost his/her interest and left the activity going to perform.

There must be a question in several business owners’ mind that a website boasts of a range of features and functionalities. And how would it be possible to accommodate all of them in a single screen?

On the other hand, this approach will make the application look messier with lots of screens. To avoid this, initially, you can offer only the key features of your website in the early app version. Later on, you can add more features and functionalities in the updated versions of the application, based on your customers’ feedback.

 

2. Offers User Friendly-Experience with A-one Accessibility

User Experience

While operating a website through a mobile device, the user struggles to navigate from one point to another because it consumes more time as compared to a mobile application. So, it’s great to convert your existing website into a mobile application. To do so, you can hire Indian app developer, leading app development company in India.

With mobile applications which are developed based on mobile first-philosophy, there are no such issues of navigation and access ease. Because you can create an app design and develop it with extreme care and clear alignment. So accessing services using mobile apps offers a user-friendly experience to the users.

Also Read: Best App Ideas

3. Increases Visibility in front of potential and current users

Increases Visibility in front of potential and current users

Having an application for your business increases your visibility in the market by two-fold. The only thing you need is the availability of your mobile app on both the renowned platforms, the App Store (iPhones and IPads) and Google Play (Android). The place where all the applications are acquired and downloaded.

These platforms put your business in front of millions of users. And once the application is downloaded it becomes a part of the user’s daily life. Don’t know how many times users go through your application while scrolling between the applications.

No matter if he/she is using your application daily but that many times he/she meets with your app icon with each passing swipe. It feeds to the subconscious mind of the user. So it is one of the best possible ways to increase your brand visibility among users.

 

4. Increases Audience Engagement and Retention

Audience Engagement

Mobile applications help in increasing audience engagement and retention, through one of their powerful tools and that is Push notifications. Push notifications have an open rate of 90% in terms of developing a connection between buyer and seller.

In the current smartphone era, Push notifications are the best communication tools as compared to others available in the market. With Push notifications, you can inform customers with upcoming features and updates.

Also, you can send custom messages, which will keep your brand name fresh in the minds of your customers. Consequently, they will visit your application and obviously will increase engagement.

 

5. Offers Extended Features and Functionality

Features and Functionality of Apps

With mobile apps, you can make use of smartphone’s features and functionalities which you can’t even think of with a website. You can easily take advantage of mobile features like the contact list, camera, compass, GPS, phone calls, etc. Even these features make the user experience interactive and fun by reducing the user’s efforts as compared to other platforms.

For a better understanding, we can take an example of a banking app. While performing any process may be required to submit a photograph to complete it. With the mobile app, you can easily perform this action by utilizing the camera of your mobile device.

In addition to this, you can perform several other tasks using mobile apps with ease in limited time and efforts.

Read more: 7 Compelling Reasons Why React Native Is The Best Framework For Cross-Platform App Development

 

6. Ease of Utilizing Offline capabilities

 

Use offline mode apps

Well, we are aware that mobile apps require an internet connection to perform important tasks. However, businesses prefer to offer basic features and functionality to work even in the offline mode or you are out of network.

So converting a website into a mobile application is a correct approach. Due to which, you can offer your business’s main features and functionalities to work offline. Consequently, the users’ interest will build towards your mobile app and build a great relationship with your business.

Also Read: Creative Website Ideas

Final words

The current era is the mobile era and the number of smartphone users is growing at a rapid pace each passing day. People nowadays don’t like to browse websites to reach your offerings. Because it is time-consuming and tedious to perform using a smartphone. Mobile apps, on the other hand, are the need of the hour due to that vast audience base.

So converting a website into a mobile app is a right approach to increase online visibility, user engagement and retention. Maybe the factors mentioned above will help you understand the importance of mobile apps as compared to a business website.

You can also take a right move and convert your website into a mobile app. If you are looking for an app development company in India, you can hire Indian app developer for converting your website into any platform’s (Android and iOS) application.  

Power of A/B Testing for Improved Mobile and Web App Results

If you are an owner of a successful app and desiring to redesign it. You may have several desired goals rather than redesigning it, like improving the application’s UX experience and switching to modern technology. But how will you know if the changes will be adopted by the audience warm-heartedly or not? The answer is A/B testing.

But are you capable of conducting A/B testing? If not, you can hire Indian App developers who will help you from preparing to conducting A/B testing and suggest the best updates for the improvement of your mobile and web app.

What is A/B Testing?

A/B testing or split testing is a marketing experiment to find out which variation (out of two or more) of the same feature or interface element is more appreciated by the users. In other words, you can understand A/B testing as an experiment wherein you show version A of a new feature or design to one of half of your audience, and version B to another half to determine which performs better.

There are two types of A/B test, you can conduct in order to increase the conversion rate of your website.

User Experience Test:

Suppose, you want to see how people will react if a certain call-to-action (CTA) button position is shifted from sidebar to the top of your homepage. Will it turn into an improved clickthrough rate?

To A/B test this theory, an alternative web page will be created with CTA placement change. And then you will compare both these designs by showing each of them to a predetermined share of the visiting audience. The audience share will be ideal for both versions. The existing design or version A is the “control” while the newly developed design with CTA placement change is Version B or the “challenger” for the A/B test.

CTA A/B Test

Design Test:

In this scenario, you will test to see the change in conversion rate by changing the colour of your call-to-action (CTA) button.

To A/B test this theory, you would design an alternative CTA button draped in different colour controlling the same landing page. Suppose your existing CTA button’s colour is red in your marketing content and your variation green colour receives a better response in the A/B test. Therefore, changing your CTA button colour from red to green turned beneficial for you.

What are the Benefits of A/B Testing?

The A/B tests help marketers and business owners in eliminating uncertainty about making decisions for their mobile apps and web software. This way they can try out ideas hovering in their mind and tests them based on data from reports. The A/B testing is a platform where you can check the viability of your idea and user’s responses accordingly. Given below are some more benefits of split testing.

You can test updates before implementing them permanently for everyone. This helps in managing risks and saving money.

  • You can improve the KPIs of your business.
  • Gets an idea for improving the user interface, user experience, and content.
  • Get to know the actual behavior and responses of users for new designs and features.

How to run an effective A/B testing for mobile apps and web software?

You can conduct A/B testing either on the app or on the app store page. However, in this post, we will focus on in-app content.

Analyze your app data before starting split testing

All the major names like Google, Facebook, and Netflix perform A/B testing regularly. For which, they utilize enough data to get reliable results. You can estimate success for your A/B test only with proper metrics.

Analyze your app data before starting split testing

 

Conversion rate- The percentage of users completed a goal in your app, whether to make a purchase or subscribe, etc.

Retention rate- It is the percentage of those users who are making purchases regularly and paying for a subscription in your app. It is calculated as an average as on a half-yearly or yearly basis.

Churn rate- it can be elaborated as the number of users has stopped using your services or buying anything from your app over a given period.

Active users- It is the number of unique users who use your app on a daily or monthly basis. Such users translate into daily active users and monthly active users.

Daily sessions: These are numbers that show how many times an active user opens your app in a single day.

An insight into average metrics can give you a good starting point for your industry. But for a longer run, you should set your benchmarks for success based on your industry standards.

This way, you will be able to find new ways to improve your app and get more satisfactory results.

Go with the A/B testing flow

It’s possible when you are collecting important data for A/B testing of your mobile apps and web apps. You will encounter several updates to make to the multiple parts of your app and redesign it as well. And this will crave you to perform testing on all of them but we recommend not to do so. Because, if you perform A/B testing on several elements at a time, you will not be able to find which of them will drive you the desired results. Therefore, performing spilt tests one by one is a better approach, which will help measure the accurate influence of every single update. Let’s move to the phase where you will learn how to A/B test your mobile application or a web app.

Prioritize elements

First and foremost create a priority list of elements for A/B testing based on the benefits you get from them and the problems they will solve. For example, if your landing page is confusing and you need to update the colour of buttons then you should start first with the onboarding page. Since in the very beginning it will cause difficulties to the users.

Also Read: How to Become a Web Developer?

Affirm your hypothesis

The hypothesis is an idea of what elements you will test to get the desired results. So it is necessary to affirm first what you want to split the test. You can test any changes for improving metrics and creating a better user experience. To do so, you need to set a goal first. Like you want to boost your retention rate to 35%.

Decide on segment and time duration

You must be wondering, how you can ensure the accuracy of the test results? To do so, you have to calculate the number of users and the duration of the test. Simply, you cannot do this manually. So there are several size calculators available in the market for free. You have to enter details like your current and desired conversion rates, number of variations, and number of daily users. And you will be provided with a recommended sample of users and test duration.

Create variables

To test the hypothesis, content is necessary and you can perform a single split test using several variations. However, more variations require more users. So, check on its own as for a 20% conversion rate, you will need 7200 users as suggested from the sample size calculator. But with the 4 variations, these user’s figures will manifold by two times. In case you don’t have that many users, you can be 100% sure of your test results.

Test multiple variables at the same time

Besides testing variables for the same part of your app at different times, try to test them at the same time. Because testing variables at different times can lead to insignificant results.

The timing of split testing can turn out to be an exception when you test the proper time to send push notification to your users.

Consider user feedback

Considering user feedback along with analytics data is the right approach to perform a well informed A/B test with desired results. Because better metrics also contain plenty of angry users. Ignoring them can easily misinterpret your A/B test outcome. So go hand in hand with analytics data and user feedback.

Report A/B test results and repeat

Once the A/B test gets completed, share test results with your team and users. It will let them know why the app is being updated. These results will inspire you for future results with new hypotheses, so you can conduct tests and arrange meetings regularly for the improvement of your app. If possible, draft a testing roadmap with detailed descriptions and repeat the A/B test flow all over again.

Final words

Preparing for conducting A/B testing or split testing, it is not that easy. But you should know that A/B testing plays a vital role in identifying where your app requires an update. Also, it helps business owners in making firm decisions with confirmed success which results in saving money and resources as well. We hope our guide of A/B testing for mobile and web apps will turn out fruitful to you.